Private Label Strategy : How to Meet the Store Brand Challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xvii, 270 p. : ill. ; 24 cmISBN:- 9781422101674
- 1422101673
- 658.827 22 KUM-P 2007 800310
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 KUM-P 2007 800310 (Browse shelf(Opens below)) | Available | 800310 |
Browsing Lahore Business School Library shelves, Shelving location: Shelf No. 82, LBS Close shelf browser (Hides shelf browser)
658.827 KEL-S 2015 808471 Strategic Brand Management : Building, Measuring, and Managing Brand Equity/ | 658.827 KEL-S 2015 808472 Strategic Brand Management : Building, Measuring, and Managing Brand Equity/ | 658.827 KEL-S 2015 808473 Strategic Brand Management : Building, Measuring, and Managing Brand Equity/ | 658.827 KUM-P 2007 800310 Private Label Strategy : | 658.827 LEH-B 2010 815438 Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing / | 658.827 ONA-D 2013 815538 Designing B2B Brands : lessons from Deloitte and 195,000 Brand Managers / | 658.827 RIE-I 1998 804184 The 22 Immutable Laws of Branding / |
Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.