Principles of Marketing [CD] / (Record no. 3987)
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000 -LEADER | |
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fixed length control field | 00909cam a2200217 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140903114758.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140129b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8120314905 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | LBS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.8 |
Item number | KOT-P 1999 804943 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Principles of Marketing [CD] / |
Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi : |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | c1999. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 Disc: |
Dimensions | 4 3/4 |
Type of unit | Digital CD |
500 ## - GENERAL NOTE | |
General note | " ... A full selection of written video cases are provided on the accompanying CD-ROM, supported by exciting and original videos developed for Principles of Marketing. The videos and cases help to bring key marketing concepts and issues to life in the classroom"--P. xv. |
538 ## - SYSTEM DETAILS NOTE | |
System details note | System requirements for accompanying computer disc: Windows 95. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Audio Visual Materials |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Not for loan and check out is restricted | Lahore Business School Library | Lahore Business School Library | Audio Visual Section | 29/01/2014 | Old Campus | 0.00 | Old Campus | 658.8 KOT-P 1999 CD804943 | CD804943 | 29/01/2014 | 29/01/2014 | Audio Visual Materials |