Principles of Marketing [CD] / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: New Delhi : Prentice Hall, c1999.Edition: 8th edDescription: 1 Disc: 4 3/4 Digital CDISBN:- 8120314905
- 22 658.8 KOT-P 1999 804943
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.8 KOT-P 1999 CD804943 (Browse shelf(Opens below)) | Not For Loan | CD804943 |
" ... A full selection of written video cases are provided on the accompanying CD-ROM, supported by exciting and original videos developed for Principles of Marketing. The videos and cases help to bring key marketing concepts and issues to life in the classroom"--P. xv.
System requirements for accompanying computer disc: Windows 95.