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Principles of Marketing [CD] / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Prentice Hall, c1999.Edition: 8th edDescription: 1 Disc: 4 3/4 Digital CDISBN:
  • 8120314905
Subject(s): DDC classification:
  • 22 658.8 KOT-P 1999 804943
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 658.8 KOT-P 1999 CD804943 (Browse shelf(Opens below)) Not For Loan CD804943
Total holds: 0

" ... A full selection of written video cases are provided on the accompanying CD-ROM, supported by exciting and original videos developed for Principles of Marketing. The videos and cases help to bring key marketing concepts and issues to life in the classroom"--P. xv.

System requirements for accompanying computer disc: Windows 95.

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