Principles of Marketing [CD] /
Kotler, Philip.
Principles of Marketing [CD] / Philip Kotler, Gary Armstrong. - 8th ed. - New Delhi : Prentice Hall, c1999. - 1 Disc: 4 3/4 Digital CD
" ... A full selection of written video cases are provided on the accompanying CD-ROM, supported by exciting and original videos developed for Principles of Marketing. The videos and cases help to bring key marketing concepts and issues to life in the classroom"--P. xv.
System requirements for accompanying computer disc: Windows 95.
8120314905
Marketing.
658.8 / KOT-P 1999 804943
Principles of Marketing [CD] / Philip Kotler, Gary Armstrong. - 8th ed. - New Delhi : Prentice Hall, c1999. - 1 Disc: 4 3/4 Digital CD
" ... A full selection of written video cases are provided on the accompanying CD-ROM, supported by exciting and original videos developed for Principles of Marketing. The videos and cases help to bring key marketing concepts and issues to life in the classroom"--P. xv.
System requirements for accompanying computer disc: Windows 95.
8120314905
Marketing.
658.8 / KOT-P 1999 804943