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A Branded World :

Levine, Michael, 1954-

A Branded World : Adventures in Public Relations and the Creation of Superbrands / Michael Levine. - Hoboken, N.J. : J. Wiley, c2003. - xi, 260 p. ; 24 cm.

Includes bibliographical references (p. 253) and index.

ISBN: 0471263664

LCCN: 2002192262

Subjects--Topical Terms:
Brand name products--United States.
Public relations--United States.

Dewey Class. No.: 659.20973 / LEV-B 2003 804190

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