A Branded World : (Record no. 6625)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01025cam a22002534a 4500 |
001 - CONTROL NUMBER | |
control field | 13030043 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140321092016.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 021213s2003 nju b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471263664 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | LBS |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.20973 |
Edition number | 21 |
Item number | LEV-B 2003 804190 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Levine, Michael, |
245 12 - TITLE STATEMENT | |
Title | A Branded World : |
Remainder of title | Adventures in Public Relations and the Creation of Superbrands / |
Statement of responsibility, etc | Michael Levine. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Hoboken, N.J. : |
Name of publisher, distributor, etc | J. Wiley, |
Date of publication, distribution, etc | c2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 260 p. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. 253) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
Geographic subdivision | United States. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Public relations |
Geographic subdivision | United States. |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Contributor biographical information |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley044/2002192262.html">http://www.loc.gov/catdir/bios/wiley044/2002192262.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley037/2002192262.html">http://www.loc.gov/catdir/description/wiley037/2002192262.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/wiley031/2002192262.html">http://www.loc.gov/catdir/toc/wiley031/2002192262.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 88, LBS | 22/04/2006 | Old Campus | 0.00 | Old Campus | 1 | 659.20973 LEV-B 2003 804190 | 804190 | 26/10/2018 | 15/10/2018 | 21/03/2014 | Books |