A Branded World : (Record no. 6625)

MARC details
000 -LEADER
fixed length control field 01025cam a22002534a 4500
001 - CONTROL NUMBER
control field 13030043
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140321092016.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021213s2003 nju b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471263664
040 ## - CATALOGING SOURCE
Original cataloging agency LBS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.20973
Edition number 21
Item number LEV-B 2003 804190
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levine, Michael,
245 12 - TITLE STATEMENT
Title A Branded World :
Remainder of title Adventures in Public Relations and the Creation of Superbrands /
Statement of responsibility, etc Michael Levine.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc J. Wiley,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 260 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 253) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
Geographic subdivision United States.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/wiley044/2002192262.html">http://www.loc.gov/catdir/bios/wiley044/2002192262.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley037/2002192262.html">http://www.loc.gov/catdir/description/wiley037/2002192262.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/wiley031/2002192262.html">http://www.loc.gov/catdir/toc/wiley031/2002192262.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 88, LBS 22/04/2006 Old Campus 0.00 Old Campus 1 659.20973 LEV-B 2003 804190 804190 26/10/2018 15/10/2018 21/03/2014 Books
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