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A Branded World : Adventures in Public Relations and the Creation of Superbrands / Michael Levine.

By: Levine, Michael, 1954-
Material type: TextTextPublisher: Hoboken, N.J. : J. Wiley, c2003Description: xi, 260 p. ; 24 cmISBN: 0471263664Subject(s): Brand name products -- United States | Public relations -- United StatesDDC classification: 659.20973 Online resources: Contributor biographical information | Publisher description | Table of contents
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 86, LBS
Book 659.20973 LEV-B 2003 804190 (Browse shelf) Available 804190
Total holds: 0

Includes bibliographical references (p. 253) and index.

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