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1.
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books : in conjunction with The American Marketing Association, c2001
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAR-F 2001 804092.

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2.
Cases in Rural Marketing : An Integrated Approach / C S G Krishnamacharyulu; Lalitha Ramakrishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KRI-C 2003 804064.

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3.
Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2005
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MOO-G 2005 804135.

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4.
Marketing Strategy and Competitive Positioning / Graham Hooley,; Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson , c2009
Availability: Items available for loan: Lahore Business School Library (25)Call number: 658.802 HOO-M 2009 810541, ... Not available: Lahore Business School Library: Checked out (1).

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