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1.
The Marketing Strategy: A Handbook/ Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest Publishing House, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 PAL-M 2003 804134.

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2.
Strategic Marketing Planning / by Peter Reed. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2003 800065. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2003 800066.

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Making marketing happen how great companies make strategic marketing planning work for them / Brian D. Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2005 807823.

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4.
Strategic Marketing Planning / Peter Reed. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne : Cengage Learning, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2007 816054. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2007 CD816054.

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