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301.
Experiential Marketing A practical guide to interactive brand experience Shaz Smilansky by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SMI-E 2009 902595.

302.
Retail Marketing Management David Gilbert by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2003
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.87 GIL-R 2003 902599.

303.
Business Model Generation Alexander Osterwalder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.401 OST-B 2010 901449.

304.
Total Quality of Management Tapan K. Bose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658 BOS-T 2011 901886.

305.
Marketing Strategy and Competitive Positioning Graham Hooley, Nigel F. Piercy by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 HOO-M 2009 902575.

306.
Commodity Markets operations, instruments and applications Niti Nandini Chatnani by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India McGraw Hills 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.83 CHA-C 2010 902578.

307.
Travel and Tourism John D. Smith, Fiona Warburton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Cambridge University Press 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 910.2 SMI-T 2013 902580.

308.
Business and Professional Communication Plans, Processes, and performance James R. Disanza, Nancy J. Legge by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 650 DIS-B 2009 901422.

309.
Concepts in Strategic Management and Business Policy Thomas L. Wleelen, J. David Hunger by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 650 WHE-C 2013 901469.

310.
Beyond Branding how the new values of transparency and integrity are changing the world of brands Nicholas Ind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2004
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.82 IND-B 2004 902582.

311.
Business Process Improvement the breakthrough strategy fot total quality, productivity and competitiveness H. James Harrington by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Tata McGraw Hills 2005
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 650 HAR-B 2005 901452.

312.
Business Accounting Frank Wood, Alan Sangster by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 657 WOO-B 2010 902436.

313.
Effective Project Management Traditional, Adaptive, Extreme Robert K. Wyzocki, Rudd McGary by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley Series 2003
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.404 WYZ-E 2003 901884.

314.
Business Market Management James C. Anderson, James A. Narus, Das, Narayandas by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 AND-B 2011 901446.

315.
Corporate Ethics, Governance and Social Responsibility A. C. Fernando by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 174.4 FER-C 2009 901230.

316.
The New Strategic Selling Stephen E. Heiman, Diane Sanchez by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2004
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.81 HEI-T 2004 902619.

317.
Foundations of Financial Markets and Institutions Frank J. Fabozzi, Franco Modigliani by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2002
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 332.1 FAB-F 2002 902623.

318.
Contemporary Direct and Interactive Marketing Lisa Spiller, Martin Baier by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SPI-C 2014 902584.

319.
Make Your Brain Work how to maximize your effciency, productivity and effectiveeness Amy Brann by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 158 BRA-M 2013 900840.

320.
Shopper Marketing How to increase purchase decisions at the point of sale Markus Stahlberg by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.82 STA-S 2012 902604.

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