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601.
Designing B2B Brands : lessons from Deloitte and 195,000 Brand Managers / Carlos Martinez Onaindia & Brian Resnick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ONA-D 2013 815538.

602.
Social Marketing and Social Change : Strategies and Tools for Health, Well-Being, and the Environment / R. Craig Lefebvre. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 362.10688 LEF-S 2013 815540.

603.
Recommend This! : Delivering Digital Experiences that People Want to Share / Jason Thibeault, Kirby Wadsworth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 THI-R 2014 815579.

604.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A Shimp; J Craig Andrews by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.82 SHI-A 2013 815583, ...

605.
Marketing Research : An Indian Perspective / Naval Bajpai. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BAJ-M 2015 815630, ...

606.
Smarter consulting : How to Start Up and Succeed as an Independent Consultant / Mike Johnson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson Power, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.46 JOH-S 2008 815647.

607.
Strategic Marketing for Nonprofit Organizations / Alan R Andreasen; Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-S 2015 815650.

608.
60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals / Idris Mootee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]Copyright date: ©2013
Other title:
  • Sixty-minute brand strategist
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 MOO-M 2013 815719.

609.
The Business of Brands / by Jon Miller & David Muir. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 MIL-B 2004 815724.

610.
The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making / David Stewart and Michael Saren. by
Material type: Computer file Computer file; Format: electronic available online remote
Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 STE-M 2014 815725.

611.
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2018 815730, ...

612.
Marketing / Greg Elliott; Sharyn Rundle-Thiele; David Waller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : John Wiley & Sons, ©2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ELL-M 2012 815746.

613.
Marketing Research / William G Zikmund;Steven Ward, Ben Lowe, Barry J.Babin, HumeWinzar, by
Edition: 2nd Asia Pacific Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-M 2011 815747, ...

614.
Ethical Marketing and the New Consumer / Chris Arnold. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ARN-E 2009 815757.

615.
The Small Business Online Marketing Handbook : Converting Online Conversations to Offline Sales / Annie Tsai. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2013
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 TSA-S 2013 815767.

616.
Marketing : Real People, Real Choices / Michael R Solomon ,; Elnora W. Stuart, Greg W. Marshall. by
Edition: 8th Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : B Pearson Education Limited, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SOL-M 2015 815799.

617.
Services Marketing : An Interactive Approach / Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. by
Edition: 4th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Cengage, 2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIS-S 2014 815838.

618.
The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson. by
Edition: 1
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2016
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 DOD-A 2016 815839.

619.
The Handbook of Strategic Public Relations & Integrated Communications / Clarke L Caywood by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: McGraw-Hill Education, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.45 CAY-H 2012 815841.

620.
Essentials of Marketing / Jane Summers; Charles W Lamb; Joseph F Hair; Carl D McDaniel. by
Edition: 3rd Asia Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning Australia, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 SUM-E 2009 815895, ...

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