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1.
Consumer Behaviour : Insights from Indian Market / Ramanuj, Majumdar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: PHI Learning, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83420954 MAJ-C 2010 805775. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420954 MAJ-C 2010 CD805775.

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2.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 PET-C 1996 804294.

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3.
Consumer Behaviour / Srabanti Mukherjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning. c2012
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8342 MUK-C 2012 811773, ...

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4.
Consumers / Eric, Arnould,; Linda Price, George, Zinkhan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin, McGraw Hill, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ARN-C 2004 815363.

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5.
Marketing Research : An Indian Perspective / Naval Bajpai. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BAJ-M 2015 815630, ...

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