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1.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western College Pub., c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 CZI-M 2001 804011.

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2.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
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Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 HUT-B 2010 805629.

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