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81.
Marketing Management Strategic / by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Cengage,; 2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 FER-M 2011 807647, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 FER-M 2011 807645.

82.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-S 2011 807795.

83.
Making marketing happen how great companies make strategic marketing planning work for them / Brian D. Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2005 807823.

84.
Marketing management / Philip Kotler. by
Edition: Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 2014 807844.

85.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 JOH-G 2003 807847.

86.
Global Marketing Strategies / Jean-Pierre Jeannet, Hubert D. Hennessey. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1992
Availability: Not available: Lahore Business School Library: Lost (1).

87.
Marketing Management Philip Kotler, Kevin Lane Keller by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-M 2013 902905.

88.
Global Marketing A Decision Oriented Approach Svend Hollensen , Madhumita Banerjee by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 HOL-G 2010 902605.

89.
Marketing Viva Books(Publisher) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 VIV-M 2009 902573.

90.
Principles of Marketing A South Asian Perspective Philip Kotler,Gary Armstrong,Prafulla Y Agnihotri,Ehsan Ul Haque by
Edition: thirteen
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Dorling Kindersley 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (2)Call number: 658.8 KOT-P 2010 900089, ...

91.
How to Market Books The Essential Guide to Maximizing Profit and Exploiting all Channels to Market Alison Baverstock by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 381.450020 BAV-H 2008 900580.

92.
Valuable Content Marketing Why Quality Content is key to Business Success Sonja Jefferson,Sharon Tanton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 JEF-V 2013 900549.

93.
Strategic Marketing Text and Cases S. Shajahan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SHA-S 2010 900824.

94.
International Marketing Philip R.Cateora,Mary C.Gilly,John L.Graham by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 CAT-I 2014 900309.

95.
The Retail Champion 10 Steps to Retail Success Clare Rayner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.87 RAY-R 2012 900925.

96.
Foundations of Marketing John Fahy and David Jobber by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 FAH-F 2012 900894.

97.
Strategic Marketing Making Decisions for Strategic Advantage Musadiq A. Sahaf by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentic Hall of India 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.802 SAH-S 2008 900849.

98.
Services Marketing Concepts and Practices Ramneek Kapoor,Justin Paul,Biplab Halder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KAP-S 2011 902576.

99.
Marketing Management Russell S.Winer Eng by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2008
Availability: No items available.

100.
Marketing Management Russell S.Winer by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658 WIN-M 2008 902550.

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