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	1.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004 Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ... Place hold Add to cart (remove)
	2.	Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by Batra, Rajeev Myers, John G Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi : Pearson, Prentice Hall, c1996 Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778. Place hold Add to cart (remove)
	3.	Integrated Marketing Communication in Advertising and Promotion / by Shimp, Terence A Material type: Text; Format: print ; Literary form: Not fiction Publication details: India.: Cengage Learning. 2013 Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891. Place hold Add to cart (remove)
	4.	Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by Smith, P. R Zook, Ze [author.] Edition: Seventh edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Kogan Page, c2020 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2020 815199. Add to cart (remove)

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