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1.
Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83420994 NEA-C 2004 800131, ...

2.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 HAW-C 2007 804533. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 HAW-C 2007 CD804533.

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