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1.
Marketing Models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : New Delhi : Prentice-Hall, Prentice-Hall India, c1992
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LIL-M 1992 804037, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LIL-M 1992 804039.

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Marketing Management : A strategic Decision-Making Approach / by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Mc Graw Hill.; 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MUL-M 2013 807516, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 MUL-M 2013 807514.

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Marketing Management: A Strategic Decission-Making Approach Orville C. Walker JR. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Mc Graw Hil, 2010
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MUL-M 2010 807755, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.8 MUL-M 2010 807753.

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4.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-S 2011 807795.

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