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	1.	Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty / Craig Terrill and Arthur Middlebrooks. by Terrill, Craig Middlebrooks, Arthur Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c2000 Online resources: Table of contents Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 TER-M 2000 804080. Place hold Add to cart (remove)
	2.	Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. by Moore, Geoffrey A, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: [New York, N.Y.] : HarperBusiness, c1991 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MOO-C 1991 804079. Place hold Add to cart (remove)
	3.	Cases in Rural Marketing : An Integrated Approach / C S G Krishnamacharyulu; Lalitha Ramakrishnan. by Krishnamacharyulu, C.S.G Ramakrishnan, Lalitha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson Education, c2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KRI-C 2003 804064. Place hold Add to cart (remove)
	4.	Principles of Services Marketing/ Adrian Palmer. by Palmer,Adrian Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: McGraw Hill, c2001 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PAL-P 2001 801861. Place hold Add to cart (remove)
	5.	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H Wirtz, Jochen Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Prentice Hall, c2011 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-S 2011 807795. Add to cart (remove)
	6.	Services Marketing : People, Technology, Strategy / Christopher Lovelock; Jochen Wirtz. Jayanta Chatterjee. by Lovelock, Christopher Wirtz, Jochen Chatterjee, Jayanta Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2011 Availability: Items available for loan: Lahore Business School Library (33)Call number: 658.8 LOV-S 2011 808399, ... Not available: Lahore Business School Library: Checked out (2). Place hold Add to cart (remove)

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