Consumer behavior and managerial decision making / Frank R. Kardes.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmISBN:- 978820322219
- 658.8342 21 KAR-C 2009 1101753
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Include Index