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1.
Brand Champions : How Superheroes Bring Brands to Life / how superheroes bring brands to life / Ian P. Buckingham. by Series: Bring yourself to work
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 BUC-B 2011 815531.

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2.
Fame & Fortune : How Successful Companies Build Winning Reputations / Charles J Fombrun; C B M van Riel by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 FOM-F 2004 815599.

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3.
The Business of Brands / by Jon Miller & David Muir. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 MIL-B 2004 815724.

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4.
Un brandable. : #HowToSucceedInTheNewBrandSpace / #AdamNStone. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Thames & Hudson, c 2015
Availability: Not available: School of Creative Arts Library: In transit (1).

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