Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN:

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Advertising, promotion, and supplemental aspects of integrated marketing communications
Advertising promotion

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 82, LBS	Book	658.82 SHI-A 2000 804132 (Browse shelf(Opens below))	Available		804132

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Includes bibliographical references and indexes.