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1.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEV-M 2011 807239, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2011 807241.

2.
Social Marketing : Influencing Behaviors for Good / Philip Kotler, Nancy R. Lee. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEE-S 2011 807320, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEE-S 2011 807322.

3.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-S 2011 807795.

4.
Services Marketing : People, Technology, Strategy / Christopher Lovelock; Jochen Wirtz. Jayanta Chatterjee. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (33)Call number: 658.8 LOV-S 2011 808399, ... Not available: Lahore Business School Library: Checked out (2).

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