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1.
The CRM Handbook : A Business Guide to Customer Relationship Management / Jill Dyché. by
Edition: Low Price ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.812 DYC-C 2002 802635, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 DYC-C 2002 802636.

2.
The Essential Guide to Web Strategy for Entrepreneurs / Thomas P. Bergman. by Series: Essential guide series (Prentice-Hall, inc.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.814 BER-E 2002 804199.

3.
Customer Chemistry : How to Keep the Customers you Want-- and Say "Good-bye" to the Ones you Don't / Mary Naylor and Susan Greco. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 NAY-C 2002 804159.

4.
Short Cycle Selling : Beating Your Competitors in the Sales Race / Jim Kasper. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.81 KAS-S 2002 804163.

5.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2002
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 AAK-M 2002 804180, ...

6.
Cases in electronic commerce / Sid L. Huff, Scott Schneberger, Michael Wade. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 HUF-C 2002 804282.

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