Handbook of Strategic Brand Communication Campaigns/ Don E. Schultz, Beth E. Barnes.
Material type: TextPublication details: Lincolnwood, Ill. : NTC Business Books, [].Description: xxi, 378 p. : ill. ; 24 cmISBN:- 0844229520
- 659.1 20 SCH-H [] 801487
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 88, LBS | Book | 659.1 SCH-H [] 801487 (Browse shelf(Opens below)) | Available | 801487 |
Includes bibliographical references and index.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may be limited to NetLibrary affiliated libraries.