MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01107cam a2200277La 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4246186 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140324153847.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m u |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000807s1999 ilua sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844229520 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
20 |
| Item number |
SCH-H [] 801487 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Don E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Handbook of Strategic Brand Communication Campaigns/ |
| Statement of responsibility, etc |
Don E. Schultz, Beth E. Barnes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lincolnwood, Ill. : |
| Name of publisher, distributor, etc |
NTC Business Books, |
| Date of publication, distribution, etc |
[]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 378 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Boulder, Colo. : |
| Agency responsible for reproduction |
NetLibrary, |
| Date of reproduction |
2000. |
| Note about reproduction |
Available via the World Wide Web. |
| -- |
Available in multiple electronic file formats. |
| -- |
Access may be limited to NetLibrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising campaigns. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business names. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
NetLibrary, Inc. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Qualifying information |
Original |
| International Standard Book Number |
0844229520 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.columbia.edu/cgi-bin/cul/resolve?clio4246186">http://www.columbia.edu/cgi-bin/cul/resolve?clio4246186</a> |
| Public note |
Click here for full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |