Marketing management / Philip Kotler.
Material type: TextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Edition: Millennium edDescription: xxxii, 718, [32] p. : col. ill. ; 26 cmISBN:- 0130156841
- 0130122173
- 22 658.8 KOT-M 2000 801127
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 77, LBS | Book | 658.8 KOT-M 2000 801127 (Browse shelf(Opens below)) | C1 | Available | 801127 | |||
Books | Lahore Business School Library Shelf No. 77, LBS | Book | 658.8 KOT-M 2000 804058 (Browse shelf(Opens below)) | C2 | Available | 804058 |
Includes bibliographical references and indexes.
1. Marketing in the Twenty-First Century -- 2. Building Customer Satisfaction, Value, and Retention -- 3. Winning Markets: Market-Oriented Strategic Planning -- 4. Gathering Information and Measuring Market Demand -- 5. Scanning the Marketing Environment -- 6. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Business Buying Behavior -- 8. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- 10. Positioning the Market Offering Through the Product Life Cycle -- 11. Developing New Market Offerings -- 12. Designing Global Market Offerings -- 13. Managing Product Lines and Brands -- 14. Designing and Managing Services -- 15. Designing Pricing Strategies and Programs -- 16. Managing Marketing Channels -- 17. Managing Retailing, Wholesaling, and Market Logistics -- 18. Managing Integrated Marketing Communications -- 19. Managing Advertising, Sales Promotion, and Public Relations.
20. Managing the Sales Force -- 21. Managing Direct and On-line Marketing -- 22. Managing the Total Marketing Effort.