Marketing management / (Record no. 6461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01832nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000014327561 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140318135651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981207s2000 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130156841 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130122173 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | KOT-M 2000 801127 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Millennium ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 718, [32] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Marketing in the Twenty-First Century -- 2. Building Customer Satisfaction, Value, and Retention -- 3. Winning Markets: Market-Oriented Strategic Planning -- 4. Gathering Information and Measuring Market Demand -- 5. Scanning the Marketing Environment -- 6. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Business Buying Behavior -- 8. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- 10. Positioning the Market Offering Through the Product Life Cycle -- 11. Developing New Market Offerings -- 12. Designing Global Market Offerings -- 13. Managing Product Lines and Brands -- 14. Designing and Managing Services -- 15. Designing Pricing Strategies and Programs -- 16. Managing Marketing Channels -- 17. Managing Retailing, Wholesaling, and Market Logistics -- 18. Managing Integrated Marketing Communications -- 19. Managing Advertising, Sales Promotion, and Public Relations. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 20. Managing the Sales Force -- 21. Managing Direct and On-line Marketing -- 22. Managing the Total Marketing Effort. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 77, LBS | 18/03/2014 | Old Campus | 0.00 | Old Campus | 658.8 KOT-M 2000 801127 | 801127 | 18/03/2014 | C1 | 18/03/2014 | Books | ||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 77, LBS | 18/03/2014 | Old Campus | 0.00 | Old Campus | 658.8 KOT-M 2000 804058 | 804058 | 18/03/2014 | C2 | 18/03/2014 | Books |