Advertising : Concept and copy / George Felton.

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Material type: Text

TextPublication details: New York : W.W. Norton, c2006.Edition: 2nd edDescription: 256 p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 87, LBS	Book	659.1 FEL-A 2006 804374 (Browse shelf(Opens below))	C1	Available		804374
Books	Lahore Business School Library Shelf No. 87, LBS	Book	659.1 FEL-A 2006 804541 (Browse shelf(Opens below))	C2	Available		804541

Total holds: 0

Includes bibliographical references (p. 245-248) and index.