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	1.	Market Research in Action/ Michael Roe. by Roe,Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia: Thomson, c2004 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 ROE-M 2004 805705. Place hold Add to cart (remove)
	2.	Exploring Marketing Research / William G. Zikmund. by Zikmund, William G Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 ZIK-E 2003 815898. Place hold Add to cart (remove)