Exploring Marketing Research / William G. Zikmund.

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Material type: Text

TextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 83, LBS	Book	658.83 ZIK-E 2003 815898 (Browse shelf(Opens below))	C 1	Available		815898

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Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.