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1.
Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Online resources:
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SHE-C 2004 805599.

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2.
Strategic Marketing Planning / by Peter Reed. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2003 800065. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2003 800066.

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3.
International Marketing / Michael R Czinkota; Ilkka A Ronkainen. by
Edition: 2002 Update.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson / South-Western, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CZI-I 2002 800140, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 CZI-I 2002 800142.

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4.
Marketing: A Strategic Approach [+CD] / J.R. McColl-Kennedy, G.C. Kiel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne : Nelson Thomson Learning, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KEN-M 2000 815960. Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.8 KEN-M 2000 807849, ...

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