Strategic Marketing Planning / by Peter Reed.

By:

Reed, Peter W, 1944-

Material type: Text

TextPublication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003.Description: xi, 307 p. : ill. ; 26 cmISBN:

0170107841 :
0170107841 (pbk.)

Subject(s):

DDC classification:

658.802 21 REE-S 2003 800065

Summary: This text provides students and marketing professionals with a step by step guide to each stage of the marketing plan and strategy development process. The text is written in simple and concise language.

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Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 81, LBS	Book	658.802 REE-S 2003 800065 (Browse shelf(Opens below))	1	Available		800065
Reference	Lahore Business School Library Shelf No. 81, LBS	Book	658.802 REE-S 2003 800066 (Browse shelf(Opens below))	2	Not For Loan		800066

Total holds: 0

Includes bibliographical references and index.

This text provides students and marketing professionals with a step by step guide to each stage of the marketing plan and strategy development process. The text is written in simple and concise language.