A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller.
Material type: TextPublication details: INDIA Pearson Education, 2011Edition: 4th edDescription: 384 p. : 26cmSubject(s): DDC classification:- 658.8 23 KOT-A 2011 905064
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | The University of Lahore, Gujrat campus C Management Sciences | Book | 658.8 KOT-A 2011 905064 (Browse shelf(Opens below)) | Available | 905064 |
"'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface.
Includes bibliographical references and index.
Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.