A Framework for Marketing Management / (Record no. 43141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01210cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn746898372 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180403090804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110203s2012 maua b 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | GRT-L |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | KOT-A 2011 905064 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 12 - TITLE STATEMENT | |
| Title | A Framework for Marketing Management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | INDIA |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 384 p. : |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | "'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| -- | Computer simulation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Title of a work | Marketing management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | The University of Lahore, Gujrat campus | The University of Lahore, Gujrat campus | C Management Sciences | 06/08/2016 | multiline books co | 799.00 | 31157 | 658.8 KOT-A 2011 905064 | 905064 | 03/04/2018 | 03/04/2018 | Books |