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121.
Case Stuies in Marketing Management / Ramendra Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800954 SIN-C 2013 815421.

122.
Customer Service: Career Success Through Customer Loyalty / Paul R. Timm. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson Education, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 TIM-C 2008 815429.

123.
Business Market Management (B2B): Understanding, Creating, and Delivering Value / James C Anderson; James A Narus, Das Narayandas, D.V.R. Seshadri. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ,India: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-B 2012 815449.

124.
Global Marketing Management / Warren J Keegan; Elyse Arno Brill.Gotam Dutta. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson. c2017
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 KEE-G 2017 815461.

125.
Retailing: An Introduction / Roger Cox; Paul Brittain, by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.87 COX-R 2007 815485.

126.
Strategic Marketing for NonProfit Organizations / Alan R.Andreasen,; Philip Kotler, Dheeraqj Sharma. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-S 2019 815490.

127.
Marketing : An Introduction / Gary Armstrong,; Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson Education, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ARM-M 2009 815503.

128.
Marketing Research : An Indian Perspective / Naval Bajpai. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BAJ-M 2015 815630, ...

129.
Smarter consulting : How to Start Up and Succeed as an Independent Consultant / Mike Johnson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson Power, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.46 JOH-S 2008 815647.

130.
Strategic Marketing for Nonprofit Organizations / Alan R Andreasen; Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-S 2015 815650.

131.
Marketing : Real People, Real Choices / Michael R Solomon ,; Elnora W. Stuart, Greg W. Marshall. by
Edition: 8th Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : B Pearson Education Limited, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SOL-M 2015 815799.

132.
International Marketing : An Asia-Pacific Pperspective / Richard Fletcher; Heather Crawford. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Frenchs Forest, N.S.W. : Pearson Australia (a division of Pearson Australia Group Pty Ltd), c2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.84 FLE-I 2014 815928, ...

133.
Principles of Marketing / Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler. by Series: Always learning
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Melbourne, Victoria : Pearson Australia, ©2018
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 ARM-P 2018 815994, ...

134.
Real Marketing : The People, the Choices / Michael R Solomon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Frenchs Forest, NSW : Pearson Australia, ©2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SOL-R 2012 816006.

135.
Services Marketing : Text and Cases / Harsh V Verma. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Pearson Education/Dorling Kindersley, ©2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 VER-S 2012 816007.

136.
Sustainable Marketing / Diane Martin; John Schouten. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR-S 2015 816017.

137.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra; Dharam Vir Kalra. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Malaysia: Pearson, c 2020; India: Pearson, c 2019
Availability: Items available for loan: Faculty of CS & IT Library (10)Call number: 658.7 CHO-S 2020 790534, ...

138.
Marketing Management Philip Kotler by
Edition: 6TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson 2016
Availability: Items available for reference: The University of Lahore, Gujrat campus: Not for loan (1)Call number: 658.8 KOT-L 2016 LIB-D216.

139.
Marketing Management Philip Kotler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson 2016
Availability: Items available for reference: The University of Lahore, Gujrat campus: Not For Loan (1)Call number: 658.8 KOT-M 2016 LIB-D328.

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