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Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.
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Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2007 804375, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2007 804377.
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Advertising Management / Batra, Rajeev ; John G Myers, David A.., Aaker, by
Edition: 5th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Items available for loan: Lahore Business School Library (5)Call number: 659.1 BAT-A 2013 806828, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 2013 806830.
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Advertising, Promotion, and Marketing Communications / by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India.: Pearson.; 2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2014 806923, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2014 806921.
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