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	1.	Business marketing. by Bingham, Frank G Gomes, Roger Knowles, Patricia A Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2005 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BIN-B 2005 804505. Place hold Add to cart (remove)
	2.	Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ZEI-S 2003 804119, ... Place hold Add to cart (remove)
	3.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2006 Online resources: Publisher description Table of contents only Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZEI-S 2006 804550. Place hold Add to cart (remove)
	4.	Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by Walker, Orville C Walker, Orville C. Marketing strategy Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1). Place hold Add to cart (remove)
	5.	Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C Mullins, John W. (John Walker) Edition: 6th edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008 Online resources: Publisher description Table of contents only Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316. Add to cart (remove)
	6.	Strategic Marketing Management Cases / David W. Cravens.; Charles W. Lamb,Jr, Victoria L. Crittenden. by Cravens, David W Lamb, Charles W Crittenden, Victoria Lynn Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGraw Hill Irwin, c2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 CRA-S 2002 812670. Place hold Add to cart (remove)

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