Strategic Marketing Management Cases / David W. Cravens.; Charles W. Lamb,Jr, Victoria L. Crittenden.
Material type: TextPublication details: Boston: McGraw Hill Irwin, c2002.Edition: 7th edDescription: xvi, 685p.: ill.; 26 cmISBN:- 0071123253
- 22 658.802 CRA-S 2002 812670
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 CRA-S 2002 812670 (Browse shelf(Opens below)) | C1 | Available | 812670 |
Total holds: 0
Appendix ,,Glossary , Index. of Cases , Subject Index.