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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

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2.
Retailing Management / Michael Levy,Barton A.Weitz. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 LEV-R 2012 807669, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 LEV-R 2012 807671.

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3.
Retailing Management: Text and Cases / Swapna Pradhan, by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, c2012
Availability: Items available for loan: Lahore Business School Library (11)Call number: 658.87 PRA-R 2012 807723, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.87 PRA-R 2012 807725.

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