Strategic marketing communications [electronic resource] : new ways to build and integrate communications / Paul Smith, Chris Berry, Alan Pulford.
Material type: TextPublication details: London ; Dover, N.H. : Kogan Page, c1999.Edition: Rev. edDescription: xii, 300 p. : ill. ; 23 cmISBN:- 0749429186
- 22 658.802 SMI-S 1999 804125
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 SMI-S 1999 804125 (Browse shelf(Opens below)) | C1 | Available | 804125 | |||
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 SMI-S 1999 804126 (Browse shelf(Opens below)) | C2 | Available | 804126 |
Includes bibliographical references and index.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. Excludes the content of the material which accompanied the original book.