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	1.	What is marketing? / Alvin J. Silk, content adviser. by Silk,Alvin J Silk, Alvin J Harvard Business School. Press Series: What is? series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2006 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SIL-W 2006 802149. Place hold Add to cart (remove)
	2.	Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald Zaltman, Lindsay H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2008 Online resources: Table of contents only Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZAL-M 2008 800308. Place hold Add to cart (remove)

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