Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers / Gerald Zaltman, Lindsay H. Zaltman.

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2008.Description: xxi, 230 p., [8] p. of col. plates : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 80, LBS	Book	658.8 ZAL-M 2008 800308 (Browse shelf(Opens below))	Available		800308

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Includes bibliographical references (p. 209-219) and index.