Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A Shimp; J Craig Andrews

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Material type: Text

TextPublication details: India: Cengage Learning, c2013.Edition: 9th edDescription: xxii, 729 pages : illustrations ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 82, LBS	Book	658.82 SHI-A 2013 815583 (Browse shelf(Opens below))	C 1	Available		815583
Books	Lahore Business School Library Shelf No. 82, LBS	Book	658.82 SHI-A 2013 815814 (Browse shelf(Opens below))	C 2	Available		815814

Total holds: 0

Includes Bibliographical References and Index.