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21.
Marketing Management / Dawn Iacobucci. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2016
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 IAC-M 2015 815470.

22.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A Shimp; J Craig Andrews by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.82 SHI-A 2013 815583, ...

23.
Marketing Research / William G Zikmund;Steven Ward, Ben Lowe, Barry J.Babin, HumeWinzar, by
Edition: 2nd Asia Pacific Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-M 2011 815747, ...

24.
Essentials of Marketing / Jane Summers; Charles W Lamb; Joseph F Hair; Carl D McDaniel. by
Edition: 3rd Asia Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning Australia, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 SUM-E 2009 815895, ...

25.
Marketing Research / William Zikmund; Steve D'Alessandro; Hume Winzar; Ben Lowe; Barry Babin. by
Edition: 3rd Asia-Pacific ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Victoria : Cengage Learning Australia, c2014
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 ZIK-M 2014 815964, ...

26.
Marketing Principles / William M Pride; O C Ferrell; Bryan A Lukas; Sharon Schembri; Outi Niininen. by
Edition: 2nd Asia-Pacific edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning, ©2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PRI-M 2015 816031.

27.
Strategic Marketing Planning / Peter Reed. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne : Cengage Learning, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2007 816054. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2007 CD816054.

28.
Marketing Management / Dawn Iacobucci. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Stamford, CT : Cengage Learning, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LAC-M 2015 816059.

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