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1.
Marketing Principles / William M Pride; O C Ferrell; Bryan A Lukas; Sharon Schembri; Outi Niininen. by
Edition: 2nd Asia-Pacific edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning, ©2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PRI-M 2015 816031.

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2.
Marketing principles Pride, William M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: China.: Cengage Learning, 2012
Availability: Items available for loan: The University of Lahore, Sargodha Campus (1)Call number: 658.8 WIL-M 2012 1024174.

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