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1.
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books : in conjunction with The American Marketing Association, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAR-F 2001 804092.

2.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.285 MAR-R 2002 804248, ...

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