Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp.
Material type: TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN:- 0030211131
- Advertising, promotion, and supplemental aspects of integrated marketing communications
- Advertising promotion
- 658.82 21 SHI-A 2000 804132
- .S54 2000
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.82 SHI-A 2000 804132 (Browse shelf(Opens below)) | Available | 804132 |
Total holds: 0
Includes bibliographical references and indexes.