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1.
New products and diversification / Peter M. Kraushar. by
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Business Books, 1977
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.575 KRA-N 1977 801434.

2.
Implementing SAP R/3 : The Guide for Business and Technology Managers / Vivek Kale by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, IN : Sams Publishing, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.05467 KAL-I 2000 802827.

3.
Product juggernauts : how companies mobilize to generate a stream of market winners / Jean-Philippe Deschamps and P. Ranganath Nayak. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c1995
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.56 DES-P 1995 801858, ...

4.
Handbook of Successful Product Management / Stephen Morse. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest Publishing House. 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.5 MOR-H 2005 803808.

5.
Creating Product Strategies / Beth Rogers. by Series: Marketing for Managers
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: International Thomson Business Press, c1996
Other title:
  • Marketing for Managers.
Availability: Items available for loan: Lahore Business School Library (1)Call number: 650.5038 ROG-C 1996 803786.

6.
Innovation Management and New Product Development / Paul Trott. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2010
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.575 TRO-I 2010 802184, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.575 TRO-I 2010 804142. Not available: Lahore Business School Library: In transit (1).

7.
Managing Product and Service Department : Text and Cases / Stefan Thomke. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.5 THO-M 2007 803787.

8.
Product Management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.56 LEH-P 2002 801865.

9.
Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age / Rick Mathieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2005
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 MAT-B 2005 802150.

10.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389.

11.
Marketing Decisions for New and Mature Products / Robert D. Hisrich, Michael P. Peters. by Series: Macmillan series in college marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, c1991
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 HIS-M 1991 804143. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 HIS-M 1991 804144.

12.
The Philosophy of Branding : Great Philosophers Think Brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : London : Sterling, VA : Kogan Page, 2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82701 BRA-P 2004 804193.

13.
Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c1990
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183.

14.
The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ELL-E 2002 804194.

15.
Brand Warfare : 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players / David F. D'Alessandro, with Michele Owens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ALE-B 2001 804195.

16.
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 GIL-A 2007 802326.

17.
New Product Development : From Initial Idea to Product Management / Marc A. Annacchino. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.57 ANN-N 2003 807337, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.57 ANN-N 2003 807335, ...

18.
Introduction to Database Management Sytems / Atul Kahate by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Dorling Kindersely, Pearson, 2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 005.74 KAH-I 2006 815425.

19.
Product Management / Donald R. Lehmann, Russell S. Winer. by
Edition: 4 TH ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: INDIA McGraw-Hill/Irwin, c2005
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.56 LEH-P 2005 904854.

20.
Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing / Jean-Marc Lehu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, India: Koganpage, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 LEH-B 2010 815438.

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