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	1.	Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by Sarin, Sharad Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389. Place hold Add to cart (remove)
	2.	Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by Sengupta, Subroto Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Tata McGraw Hill, c1990 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183. Place hold Add to cart (remove)
	3.	The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood. by Ellwood, Iain Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2002 Online resources: Publisher description Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ELL-E 2002 804194. Place hold Add to cart (remove)
	4.	Brand Warfare : 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players / David F. D'Alessandro, with Michele Owens. by D'Alessandro, David F Owens, Michele Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ALE-B 2001 804195. Place hold Add to cart (remove)
	5.	Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing / Jean-Marc Lehu. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Publication details: London, India: Koganpage, c2010 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 LEH-B 2010 815438. Place hold Add to cart (remove)

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