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	1.	Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by Sarin, Sharad Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389. Place hold Add to cart (remove)
	2.	The Philosophy of Branding : Great Philosophers Think Brands / Thom Braun. by Braun, Thom, 1953- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : London : Sterling, VA : Kogan Page, 2004 Online resources: Table of contents Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82701 BRA-P 2004 804193. Place hold Add to cart (remove)
	3.	Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by Sengupta, Subroto Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Tata McGraw Hill, c1990 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183. Place hold Add to cart (remove)
	4.	The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood. by Ellwood, Iain Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2002 Online resources: Publisher description Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ELL-E 2002 804194. Place hold Add to cart (remove)
	5.	Brand Warfare : 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players / David F. D'Alessandro, with Michele Owens. by D'Alessandro, David F Owens, Michele Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ALE-B 2001 804195. Place hold Add to cart (remove)

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